Businesses invited to help celebrate city cycle event

Aberdeen businesses are being invited to help turn the city into a cycling hub when the OVO Energy Tour Series returns on May 17.

Companies can participate in a window dressing competition and offer promotions on the day with support from Aberdeen City Council.

The OVO Energy Tour Series drew 10,000 people during the inaugural race last year.

Aberdeen City Council Leader Jenny Laing said: “The OVO Energy Tour Series returning to Aberdeen is a huge coup for the city, and provides a great opportunity for local businesses to tap into the energy of the day.

“Aberdeen is a dynamic city which offers a great deal for both residents and visitors. We are making a concerted effort to collaborate with local businesses as we work to raise the city’s profile through our Events 365 Programme and ambitious City Centre Masterplan projects”.

The window dressing competition invites businesses to decorate their storefront in a cycling/Tour Series theme to win prizes including roundabout branding, a Union Street banner and a signed OVO Energy Tour Series rider jersey.

Businesses are also being encouraged to provide bespoke offers and promotions for the day to encourage riders and spectators to support local businesses and stay longer in the city on the day.

Chris Foy, chief executive of VisitAberdeenshire said: “We also look forward to the long term benefit from showcasing the city on national television with the OVO Energy Tour Series broadcast on ITV4 – this is our invitation to cycling fans across the UK to saddle up and experience Aberdeen and Aberdeenshire.”

The Tour Series, Aberdeen Round 3 is being supported by EventScotland, part of VisitScotland’s Events Directorate.

The OVO Energy Tour Series is Britain’s leading domestic televised race series

  • For more information, email cityevents@aberdeencity.gov.uk.